Specialized Merchandising Consultant - A Great Career For Someone With Merchandising And Publicity Skill
With my background in merchandising and promotion, I can go basically anyplace I wish to in the industry. I have worked on market research merchandising, viral merchandising, guerrilla merchandising - you name it, I have done it. The lone thing that has always held me back is that I'm not a team player. I am incredibly independent and driven, but I do not tend to use my skills for leading. You see, I'd rather not have to work with other people. I know what a project requires intuitively, and I can generally get it done best without outside help.
With some of the businesses that I worked with, this held me back. Working as a marketing guide, however, it has become an asset. You see, with niche marketing consulting, people want to see that you have a driven, self-directed attitude. A niche marketing advisor is a sort of professional. You are supposed to come in to the business, listen to their issues, and formulate a merchandising method custom tailored to their needs. People do not want to see you hem and haw endlessly, waiting for feedback from assorted committees - they wish to see you come up with a decisive action plan. Then, it is up to the business to implement it or to try their own method. Either way, by that point your work is done.
Of course, there are many niche marketing consultant agencies that work in a more structured way than I do. Many of these consulting firms have greater brand recognition, and so can pull in some big accounts that don't notice me. Nevertheless, I do quite well as a freelance marketing consultant. You see, when you're working with a business advisor, it is not the company that they come from that is important, but the guide him or herself. Now and again the very fact that I'm able to run the business by myself without the sponsorship of a merchandising firm actually attracts customers. They want somebody self-motivated, directed, and decisive. That's exactly who I am.
Of course, merchandising consultants differ significantly in their techniques. Some of them are very cautious, driven by all of the scientific factual information they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Even though I tend towards the latter approach, my goal has forever been to combine the two. It is never a good idea to ignore info that you can utilize, but it is also important to trust your own instincts.
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